Introduction to Business Law Bachelor Essay Example | Topics and Well Written Essays - 500 words

Introduction to Business Law Bachelor - Essay Example Now in Texas, the total family property is protected by this clause which many other mortgage paying homeowners balk at, saying it is an unfair act and also discriminatory based on state residencies. Many families face financially hard times with no clause to fall back on so they feel it's unjust and morally biased that others are offered, what appears too many to be, a hand out, down the easy financial highway. Also, it is widely known that corporate CEO's or other distinguished people have, in the past, purchased homes way above their heads, eventually falling into debt, and as well, in behind on their mortgages; then facing judgments. Consequentially, they spend their remaining funds unwisely, making unnecessary purchases and then expect to be allowed to lean on the Homestead Act for support and protection of their remaining assets. This type of behavior is one of greediness and self absorption, a characteristic that makes other homeowners, struggling to pay their bills, despise t he Homestead Act ever being substantiated. On the other hand, when the clause was first implemented and recognized back in 1839, its purpose was honest and solely for the integrity of keeping a family

Marketing Plan Coursework Example | Topics and Well Written Essays - 1250 words

Marketing Plan - Coursework Example Auto Tech Associates is an automotive business, located in Queens, New York, and distributes various accessories and other material required for vehicles. The company markets oil, oil filters, wiper blades, air filter, wiper fluids, antifreeze and many other kinds of materials that are required by gas stations, mechanics, auto-parts stores etc. For Auto Tech Associates, distributing the auto-fluids and materials is no the mere and core idea behind its marketing, instead it strives to put sincere efforts to create, communicate and deliver reasonable values to its customers. As Kerin et al (2005, p. 8) stressed, for the marketing to be successful, the marketer must give extreme emphasis on creating and communicating the values to the customers. More over, the company considers maintaining customer relationship as the core strategic focus since building customer relationship is at the very heart of modern marketing, as denoted by Armstrong and Kotler (2005, p. 6). No matter how small or the larger is the business, strategic approach in marketing has emerged to be one of the extremely vital components of contemporary marketing. Strategy is perhaps the most significant terms in marketing today. When it comes to Auto Tech Associates, the main strategy is maintaining long-term customer relationship. A better customer relationship is key success factor to achieving competitive advantage and become successful in the marketing as well. ‘To distribute high-value automotive accessories to the customers and create a brand image in their mind for the superior value in the market’ is the main mission that Auto Tech Associates would like to communicate to the targeted customers. In order to achieve this mission and business goal, the company proposes to conduct its business based on few strategies like distributing quality items, valuing customers’ perceptions,